Brick & Click, November 7, 2015

Program Description:

Optimizing your website for search engines is crucial to elevate your ranking in search results. The last thing you want is for your website to be associated with replica goods and malicious websites. Unfortunately, our newly designed website has been targeted by an SEO Injection that nearly damaged our online reputation. On January 5th 2015 the UMKC School of Law launched its newly designed website. Two weeks later we received an email from Google informing us that the website has been hacked and that Google’s search results may label the site’s pages as hacked! The web site fell victim to an SEO URL Injection hack. The purpose of this presentation is to share our experience with this type of hacking, to describe its scope, to suggest how to avoid it; and if you fall victim to it, how to clean-up the mess it leaves behind in your server and in search engines.